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Obsession With Brand Names - Essay by Emilyxo - Anti Essays
In January, 1999, the BlackBerry was launched. Despite heavy competition from the Droid and the iPhone, it remains one of the best-selling smart phones, with seventy million subscribers worldwide. Lexicon’s most successful names—among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola—have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies.
Susan, everything you’ve mentioned is fine. The only thing I’d point out is that using fake street names and locations in a real city will cause people who live there to complain about how you didn’t research the city or that you’re not familiar with it. People sort of like to associate with places they know. I say it’s fine to use the real names and information if you can. Just a thought.
Brand names as loan words Essay Example | Topics and …
This isn’t something you should necessarily be pro-active about, but do be vigilant. If you are only pursuing one category, ensure your proposal, and all subsequent communications right up to the contract, very clearly spell out the degree of category exclusivity they are getting. If they try to extend that, you can offer to sell them another sponsorship for one of their brands in that category, or tell them that you will need to increase the price to make up for the revenues you can’t pursue. If they start throwing their weight around, you’ve got a Sponzilla on your hands and you should think very carefully about whether you want to do business with them.
I had a questions about organization names, like the “KKK”, the Mormon Church, Blank Panthers, Crips, Bloods. I imagine that some of these organizations have offices and lawyers while others don’t. So some might be easier to get away with than others. For a script, is it okay to use these types of names? Also, is it okay if you have a famous person like Morgan Freedman or Beyonce in your script? I have heard that certain tv shows will misspell names to protect themselves, is this good practice?
International brand names | Business Articles & Essays
EDITED TO ADD: Since I’ve posted this blog post, I’ve received tons of emails and questions from folks about this. One of the most frequent questions I get is where someone tells me all about big-time books and authors or movies that have used brands, company names and more, so if they can do it, then obviously, my advice is wrong, and others can do it too.
Brand naming has existed for centuries. Italians made watermarks on paper in the twelve-hundreds. During the industrial revolution, companies sought to inspire consumer confidence with names borrowed from their owners’ families: Singer sewing machines, Fuller brushes, Hoover vacuums—all names that are still in use. Before the First World War, there was a wave of abstract names ending in “o” (like Brillo and Brasso), followed, in the nineteen-twenties, by one of “ex” names: Pyrex, Cutex, Windex. But, according to Eric Yorkston, a marketing professor at Texas Christian University, modern brand naming—with its sophisticated focus groups and its linguistic and psychological analysis—began in the years after the Second World War, when the explosion of similar products from competing companies made imaginative naming an increasing necessity.
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Brand names as loan words - Essay Example
One of the most frequently asked questions about capitalization is whether or not to capitalize people's job titles or the names of political or quasi-political entities. Most writing manuals nowadays seem to align themselves with the tendency in journalistic circles: less is better. When a title appears as part of a person's name, usually before the name, it is capitalized: Professor Farbman (or Professor of Physics Herschel Farbman), Mayor Perez, U.S. Secretary of State Colin Powell. On the other hand, when the title appears after the name, it is not capitalized: Herschel Farbman, professor of history; Eddie Perez, mayor of the city of Hartford; Juan Carlos, king of Spain. Although we don't capitalize "professor of history" after the individual's name, we would capitalize department and program names when they are used in full*: "He worked in the Department of Behavioral Sciences before he started to teach physics." (We do not capitalize majors or academic disciplines unless they refer to a language, ethnic group, or geographical entity: Roundbottom is an economics major, but he loves his courses in French and East European studies.)
Created a Strong Brand By Names Logo Free Essays
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How to Pick a Great Name for Your Business - Brand Name Ideas
Additionally, brand names, company names, logos and other trademarked slogans and phrases CANNOT be in the title of your book or on the front cover unless you’ve gotten permission from the owners of that item/phrase/name, etc. There should never be any confusion when using a company name that the company in some way is associated with or endorsing your book.
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